Woolworths has announced a huge half price sale on many gluten-free buys to celebrate Coeliac Awareness Week.
Popular buys from brands such as Shelby’s, Vege Chips, Well Naturally Chocolate, Sunrice, Olina’s and more are all on sale until midnight on March 16.
Woolworths is also offering selected customers the opportunity to earn up to 10x bonus Everyday Rewards points when they purchase from the Free From brand from March 16 to and March 28 (exclusions apply).
Coeliac Awareness Week is an annual event held from March 13 to March 20 by national not-for-profit organisation Coeliac Australia, aiming to increase public awareness of the disease and improve the rates of testing and diagnosis by medical professionals.
As the official supermarket partner of Coeliac Australia, group members also receive a 5 per cent discount on over 700 gluten-free products across Woolworths supermarkets and metro stores nationally throughout the year.
Customers can easily join and receive an official Coeliac Australia Membership Card, which they can either present in-store or at checkout of their online shop.
“As the proud partner of Coeliac Australia, we’re dedicated to helping ensure all customers who shop at Woolworths have plenty of options that meet their dietary restrictions,” Woolworths Head of Food Brands Rachel Pryce said.
“The Woolworths Free From brand has had strong growth over the past two years due to greater customer awareness and diagnosis of the disease.
“We’ve also expanded the Free From Gluten range, with an additional seven products due to launch throughout the year and seasonally relevant gluten free products during Easter and Christmas periods.”
Coeliac Australia Chief Executive Officer Michelle Laforest said its partnership with Woolworths was a great help for Australians living with coeliac disease.
“Coeliac disease affects on average 1 in 70 Australians, yet, a significant 80% of these are believed to remain undiagnosed. Delayed diagnosis of coeliac disease can lead to serious health complications,” Ms Laforest said.
“The good news is that coeliac disease can be managed effectively with a strict gluten free diet.
“Our partnership with Woolworths is helping create greater awareness of the disease, but also makes products more affordable for those diagnosed.”
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