Tampon brand Tampax is being slammed online for offering products with “silent wrappers”.
An eagle-eyed Twitter user took to the social media platform to criticise the brand, accusing it of “stigmatising” periods.
The post has been liked over 37,500 times and been retweeted over 2000 times.
“Silent wrappers?! I’m on my period, not an MI5 mission,” Sophia posted to Twitter.
“Honestly, grow up @Tampax_UK – what is this stigmatising bulls***?”
Another added: “Actually racking my brain trying to think of a single scenario when you would need to unwrap a tampon silently??? Nope.”
But others backed the brand with several users suggesting situations when the wrappers could be appropriate.
“As an adult, yes. But as a shy teenager in the school toilets, I’d have really appreciated this,” one person replied.
But Sophia said that if teenagers were not made to feel embarrassed about their periods then this wouldn’t be a problem.
However, a number of people also pointed out that these could be a good invention for people with periods who use the men’s toilets.
“Part of me wants to be outraged that it’s implied we should hide our bleeding, but another part of me thinks how wonderful this would be if you were someone who had periods but used the men’s toilets,” one person said.
“As a trans man who would usually use the men’s room, silent wrappers are better for my safety,” another added.
It’s not the first time that Tampax has caused a stir over its wrappers.
A 2015 Facebook post that promoted the company’s “most silent wrapper ever!” provoked a similar debate.
“This is actually disgraceful! There is no shame in using a tampon!” one person wrote in the comments.
Procter & Gamble, who own Tampax, has been contacted for comment.