Shell yeah! Coles follows suit with ‘all-time low price’ on Aussie lobster

Coles has announced its new “all-time low price” on Western Australian rock lobsters, available in stores from December 12.

The retail giant has slashed the price on the luxury seafood buy to just $20 each, more than half the price offered at supermarkets in 2019.

The move comes just hours after Woolworths revealed that it had reduced WA rock lobsters to $20 to help support local industries hit by Chinese government tariffs and restrictions.

With Coles now following suit, it’s even easier for Aussie to enjoy bargain lobster this Christmas.

Coles general manager for bakery, deli and seafood Andy Mossop said the supermarket’s new lobster deal was a win for everyone.

“Coles is committed to supporting local producers and providing great value for customers, and this is a fantastic example of how we have been able to act quickly to support our suppliers with an income stream during a very challenging time while also benefiting our customers at the checkout,” Mossop said.

The supermarket will sell $20 Western Australian rock lobsters from December 12. Credit: Supplied

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