Stars including the Minogue sisters and Jimmy Barnes are among the mourners who have gathered to farewell Michael Gudinski at a private funeral service.
Gudinski died suddenly in his sleep on March 2, aged 68, stunning the entertainment industry and sparking widespread tributes.
He founded Mushroom Records in 1972 launching dozens of high profile Australian acts, including Skyhooks, Paul Kelly and the Minogue sisters
In 1979 he launched Frontier Touring, bringing countless international stars such as Ed Sheeran, Taylor Swift, The Rolling Stones, Paul McCartney and Bruce Springsteen to play shows down under.
Molly Meldrum, business tycoon Lindsay Fox and actor Sam Neill also attended the Melbourne service for family and friends on Wednesday – which is not open to the public.
Many more artists Gudinski worked with over his career were expected to attend to pay their respects.
There will also be a roadie guard of honour after the funeral when Gudinski’s hearse leaves the Ormond Hall venue, near the Melbourne CBD.
The service comes ahead of a state memorial that will be held on March 24 at Rod Laver Arena.
Members of the public will be given the opportunity to head along to join Gudinski’s family, friends, colleagues and other music industry representatives at the event.
“From the biggest names to up-and-coming artists, Michael’s life purpose was music,” Premier Daniel Andrews said in a statement.
“This unique state memorial will celebrate that lifelong passion and honour his significant contribution to the Australian music industry and the state of Victoria.”
Andrews visited Gudinski’s widow Sue last week and she accepted his offer of the memorial service.
– with AAP