Finance

McDonald’s big plan to make drive-thrus faster

McDonald’s wants to improve drive-thru speeds — to help customers, of course, but also in hopes of getting them to show up more often and spend more when they visit.

The chain unveiled its plans for a better drive-thru experience during an investor update. In the US, it’s testing express lines for people who place digital orders ahead of time, as well as dedicated pickup spots and automated ordering.

The drive-thru has become even more important for restaurant chains during the pandemic, when people want to avoid dining rooms and prefer contactless payment. For McDonald’s, it could also help solve a pre-pandemic problem: Losing customers to rivals.

McDonald’s big plan to make drive-thrus faster Credit: JEFF ROBERSON/AP

What's your reaction?

Excited
0
Happy
0
In Love
0
Not Sure
0
Silly
0

You may also like

More in:Finance

Leave a reply

Your email address will not be published. Required fields are marked *