GreenEDGE Cycling announce new branding

With a change in name, bike, colours and personnel, GreenEDGE Cycling are hoping it will bring further success heading into their 10th season in the UCI WorldTour peloton.

Formerly known as Mitchelton-Scott, the Australian-owned team will now be called Team BikeExchange – sporting a new white, black and green strip.

BikeExchange has been a partner of GreenEDGE Cycling since 2015 but are now stepping up as naming rights partner.

After sitting on Scott bicycles since 2012, the team will now race Bianchi bikes.

“With a challenging 2020 behind us, GreenEDGE Cycling is pleased to announce our new Team BikeExchange identity and brand for the 2021 season,” said chairman Darach McQuaid.

“In 2021, with BikeExchange as our new naming partner sponsor, we head into our 10th season full of ambition and hungry for more success.

“Our men’s and women’s teams are committed to perform and innovate on all levels in order to win in 2021 and beyond.”

After losing key figures Adam Yates and Daryl Impey, Michael Matthews returns to the men’s team after a four-year absence.

Teniel Campbell has signed for the women’s team but they have lost former world champion Annemiek van Vleuten to Team Movistar.

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